Content & Marketing first meeting

Now that we are set with our idea and frame work we needed to come up with the brief for the design that would describe the app in the best way. We started the brain storming by using the 3 charatrics that describe the app: outgoing, exciting, efficient. We tried to develop each value separately and connect them to metaphors and different descriptions to see if there is a connection between them and then connect them to marketing slogans and try to see if we can make them sexy & emotional.

On the one hand, we think the image should be of light easy going people, bright colors, and at the same point organized people. On the other hand, we thought to use only black, straight lines. To create a unique campaign that requires thinking and not give people a silver spoon. We tried to base the campaign on something that requires thinking similar to the campaign of Coca Cola Zero. Next, we tried to connect all our thoughts and ideas to make a sexy feeling but at this stage we got stuck, we came to the conclusion there is a gap and large range between sexy and "Trunch". We went through the process the user goes through to understand "Trunch" is sexy.

We defined the people who work in the office and realized that they are bored from their routine and the lunch time brake is what excites them during the day. As part of brainstorming we tried to think what characterizes them, everyone thought what characterizes them visually and described it to each other and we started to discuss it. The main features we all agreed on are: tailored, distinguished, busy. To get out of the usual line of thought we searched the Internet for "businessmen", "businesswomen" to get a look and idea what type cast these people are. We asked ourselves what distinguished sexy busy people, while the focus is on the mysterious and sexy. (EXCITING) - heels, neat hair, posing and ties. Everything came together and lead us on to the HBO drama series "Mad Men" and "Suits". This answered the question of how we make them look sexy and not boring. After this step, happy and satisfied we decided we were going to with straight wide direct lines, everything is accompanied by sexy trappings. We then hit another dilemma - how do we connect sexy & tailored suits with fast food? Back to brainstorming…

we tried to figure out how to mix the three values, we came to the conclusion that although these people look from the outside cold, not sexy and tailored but all actually in one moment they could turn into normal cool people . this is the pont where we reached for emotion Her. E=what we thought describs it best is that it can happen to anyone, food becomes a reason to become friendly As mentioned, we went on the line that gives the user a head start. So we thought the visual blot on food tailored suit, leftovers teeth.. Next we put together in axsure our brief and flow First you enter the app- a picyure of a suit (like the 50's)

"HELLO MIS TAMAR PLEASE SEARCH FOR SOMETHIG TO DINE" "CHOOSE A RESTAURAT PLEASE" "THANK YOU, THE TRUNCHER WILL LET YOU KNOW WHEN HE IS DONE"

"HELLO MIS TAMAR PLEASE SEARCH FOR SOMETHIG TO DINE" "CHOOSE A RESTAURAT PLEASE" "THANK YOU, THE TRUNCHER WILL LET YOU KNOW WHEN HE IS DONE"

It relates to the sexiness not allowed in the office – a game between the user and the app use of words that imply on sex.

"THE TRUNCHER HAS FINISHED . YOU ARE DINNING TODAY WITH.....AT..." First notification couldn’t be decided yet because we are not sure how the sign up should be.