Your lunch break could look better
This week we met a student from last year that showed us how with no budged they managed to create great PR by "working it the right way" . We understood that last year it was easier to be emotional about the need because the brief was helping people with disabilities, it bought us to the conclusion that we must try and make people feel touched from the first moment. During our meeting with Noa we made a few changes : 1. We decided to change the word "crave" to – "what would you like to eat?" 2. When looking for a restaurant it should show only what we are looking for and not other suggestions. 3. We decided to change our video clip and add another scene at the begging showing a woman eating alone a sandwich in front of the computer in order to make it more emotional and add a screen saying- "your lunch break could look better"
After these changes Noa told us that we have only a few minutes with the designer next week so we need to be specific, sharp and ready. We decided Adi would make an inspiration chart and a brief of how the app works , elevator speech , design notes . (all together we have 15 min , wish us luck!!!) Next we need to start working on an excel sheet with data information from resturants we decided to start with "giraffe"
Our promotion team has started to work in its PR strategy , that included meeting with the idc spokesperson and arranging a meetups with htech companies
Our development team need to update us if there is any more information needed regarding the restaurants details and also add a feature that will show how many "trunchs" where made.
"Saturday shooting day" We started our day with one actress less so one of our team members Talia had to fill in, but other than that the minute we started everything went just perfect the shooting was just as we imaged we all had a good time and can't wait to start working on the video . Hope you like it
