The Campaign starts
Our next step is to crack the correct Brief for the campaign. The lay out of the concept is based on the values set by the Group together with Noa.
First we need to work on writing the script for the promotional video that explains the use of our app. We decided to film at an office in order to reflect as much as possible the real atmosphere. The video will show what happens when the clock hits 11.00 at work and people have to decide what to eat. most of the time they need to compromise but with TRUNCH they can enjoy lunch without compromising on what to eat and not to eat alone. TRUNCH matches up a threesome of people that want to have the same lunch. In order to make the image clear without missing anything, we are worked on the story board concerning the next issues.
1. Maximum accuracy while filming in order to finish it at one go.
2. The first scene starts by showing someone at work and how he becomes hungery arount the hour of 11 as he gets a notification from the app.
3. Leave a lot of place for imagination and net tell them everything step by step.
4. Optiona way to open the video, wide shot of many people in the office.
5. To focus on person and not four as we wanted at first.
6. To show a man that wants to order a sals, in order to break the stereotype.
7. Show only one tag after the Salad.
8. To show the screen that says "we are searching for a match", "we'll update you when there will be more people".
9. Finshing shot shows the slogan.
* It is important to connect the script to the brief.
10. At the end we see people eating with mustard stains.
Final slogan is: "New Lunch. Different People".
• It is important to take one restaurant - and get her tags.
• Formulation of entire content of the app again.
